Updated on March 29, 2018
Social Media Management
One of the most amazing inventions of technology, when it comes to information and communication is the social media. The social media platform has not only brought opportunities for people from different backgrounds, region, and parts of the world together, it has also created a platform for global interaction and communication.
Over 50 percent of the world population today, in one way or the other, accesses the internet. Over 5 percent of these people are on particular social media platform or the other. The internet, social media, in particular, has created a special platform for people to be able to reach each other with ease, making it quite easy to relate with even people you don’t know.
On the average, when you share a post on a popular social media platform, there are possibilities to reach even up to 50 to 60 percent of users of the social media platform. If you play your cards right, you have the chance of reaching more people, irrespective of their location, country, language or ethnicity. The opportunity this platform brings to the table has been widely embraced by business owners, especially those involved in production and sales.
The rate of production increases daily, so also is the rate of competition and stiffness in the market. While lots of companies have taken advantage of the social media platform as a form of publicizing and advertising their products and services, others still wallow in the ignorance of neglecting the opportunities the social media has brought to the business world.
Research shows that the use of social media platforms for business adverts and publicity has directly increased the rate of sales of companies to about 60 percent. In fact, some other companies now solely focus on social media as their major channel for making the world know about their products and services. This is understandable because, through social media platforms, they can reach much more people and are not limited by distance, time or other related factors. This and more shows the importance of the social media and hence, states why social media management is a key factor when it comes to business management and enhanced productivity.
In this article, we will consider the concept of social media marketing and management. We will also take a look at the importance of social media and social media management and how they can positively influence the rate of sales in a particular organization.